Communicating With Impact in the Built Environment Sector
At Altitude, we’re passionate about the places where we both live and work. That’s just one of the reasons we enjoy working with clients in the construction and property sectors – helping them to tell their stories, gain a share of voice on pertinent topics, and build trust and credibility among stakeholders.
As self-confessed built environment geeks, this time of year is kind of a big deal for us, and it’s one we look forward to. It might have something to do with the fact that the UK’s Real Estate Investment & Infrastructure Forum (UKREiiF) is just around the corner.
Taking place at the Royal Armouries Museum and New Dock in Leeds between 20-22 May, more than 16,000 delegates – spanning local government professionals and investors to developers and end-users – will get together to discuss investment and regeneration.
We’ll be there with our property PR hats on, ensuring we have an ear in the conversations that are driving and shaping the future of regional placemaking.
Some of the biggest topics at preset relate to sustainability and social value, so it’s no surprise to see them forming part of workshops and discussions as part of the UKREiiF programme next month.
This got us ruminating and looking at this important topic of placemaking through a PR and communications lens...
Altitude PR has helped launch some of the biggest urban regeneration projects in the UK.
The Importance of Authenticity
In today’s built environment landscape, sustainability and social value aren’t just buzzwords, they're business priorities. But while pledges around decarbonising the sector and embedding social value are crucial, they aren’t enough on their own.
The real impact comes from demonstrating and communicating outcomes – and doing so authentically.
Some businesses claim to be purpose-driven without showing how that purpose is measured, tracked, or communicated. However, in a sector that’s under economic pressure, building investor confidence relies on more than intention – visibility, credibility, and a strategic approach to storytelling are also vital. This means evidencing progress and showcasing social and environmental outcomes, as well as clearly articulating how collaborative efforts are shaping places and communities.
In a noisy digital world that’s increasingly clouded by inauthentic content, the businesses that stand out are those that communicate with transparency.
The appetite for transformational placemaking is growing – but so too is the scrutiny. Public and private sector investors alike want to see long-term vision paired with deliverable outcomes. For developers and local authorities, that means telling compelling, joined-up stories about how schemes will boost local economies and deliver lasting value for communities. Clear, confident communication isn’t a nice-to-have, it’s a powerful tool to inspire support and bring regional ambitions to life.
For us, our challenge – and opportunity – is to help our clients turn real impact into real influence. It’s one we embrace with both creativity and a sound understanding of what really resonates in the built environment sector.
Get in touch to arrange an informal but confidential conversation. Click the link below or email: amy@altitudepr.co.uk.
