Engineering & manufacturing PR Agency.
As a PR agency based in Sheffield, the home of manufacturing, we’re proud to support companies across the engineering and manufacturing sectors. We’re here to help companies grow and we’re ready to tell the world about our region’s world-class innovation. In partnership with organisations like the Company of Cutlers in Hallamshire and the Sheffield Chamber of Commerce, our manufacturing PR agency supports businesses of all sizes to increase their share of voice.
So, What is PR in the Manufacturing & Engineering Sector?
PR for manufacturing and engineering businesses is a specialist PR function and involves the development and implementation of techniques and strategies relating to how information is shared with the public, especially the media.
Outputs could include sharing company news with stakeholders, events, brand management, crisis communications or change management. PR is a broad discipline but, in short, relates to the management of how others see and feel about a person, brand, or company.
What Are the Benefits Of Manufacturing PR?
Manufacturers can greatly benefit from having a reliable manufacturing PR agency. Having a resourceful and creative PR team at your side can help you access new markets, support diversification efforts, better engage with supply chains, attract talent and motivate existing employees.
The world we live in is changing and becoming increasingly complex. Manufacturing businesses face competition on many levels and customers are increasingly demanding more.
A lot of what happens in business is beyond our control. But what your business says and how you are perceived IS within your circle of influence. PR can bring your innovation and ambition to life, build excitement and ensure your stakeholders make the journey with you.
Why Choose Altitude for Your Manufacturing and Engineering PR?
We are experienced PR practitioners who have supported dozens of manufacturing and engineering companies on their growth journey.
We’re Experienced in Building Meaningful Relationships
We use our experience to connect you to media, influencers, industry bodies, politicians, and other stakeholders. Altitude helps its clients build high-quality relationships with stakeholders. This means your audience feels included and heard. We can help you to develop mutual trust and understanding.
We’re an Award-Winning PR Agency
Altitude was named New PR Consultancy of the Year 2023 by the Chartered Institute for Public Relations (CIPR) in its annual Excellence Awards. We’re committed to creating high-quality PR campaigns for manufacturing and engineering companies to help them grow and develop.
We Work With You to Get Results
Our manufacturing PR agency will partner with you to create a vision for change and then communicate that vision. We’ll help you influence and our team will give you a voice that’s heard. Working together, we’ll enable your business to grow and unlock its full potential.
Our latest work
British GlassWe devised a media training programme for senior managers to enable them to comment on the energy crisis and glass manufacturing.
Henry Boot ConstructionWe supported internal communication by creating content to continue raising their profile as a leading construction services provider in Yorkshire.
Barnsley Museums - Slazenger ProjectExciting the national media with a tennis-themed publicity stunt to tie into the start of Wimbledon.
PR Strategies That Help Your Manufacturing Business Thrive
Investing in high-quality PR services can help your manufacturing or engineering business rise above your competition. At Altitude, we use our range of PR strategies to drive your company’s continued growth and development.
1. Create Compelling Case Studies
Many manufacturing companies are sitting on a wealth of success stories which are powerful tools in influencing purchasing decisions. Our team of specialist PR content writers can use the information you give us to create real-life case studies that effectively highlight the value of your products or services and drive sales or leads for your business.
2. Leverage Industry Trade Publications
As a manufacturing or engineering company, industry trade publications can be a perfect starting point for your PR strategy. We pitch relevant news and stories to trade publications, building long-term relationships with editors to ensure your company is at the forefront of their minds when looking for a story.
3. Establish Your Company as a Thought Leader
If you want to raise the profile of your manufacturing company, improve your credibility and influence stakeholders, it’s essential that you establish yourself as a thought leader in your industry. Many manufacturing and engineering companies have been around for decades and we can help you capitalise on that wealth of industry knowledge and expertise.
At Altitude, we utilise our expert content-writing skills and extensive network of contacts to build your business’s credibility and help you stand out in your sector.
4. Highlight New Products or Services Using Press Releases
Many manufacturers continually release new products, expand into new markets or broaden their service offerings. Our expertly crafted press releases are used to highlight your new products or services, acquisitions or other significant company updates. We have years of experience creating compelling press releases and stories that journalists actually want to publish.
5. Make the Most of Trade Shows
Leveraging trade shows and webinars should be an essential PR strategy for engineering and manufacturing companies. At Altitude, we support our clients with maximising the impact of their trade show attendance by building relationships with attending reporters, scheduling media interviews and identifying speaking opportunities,
6. Transparent Reporting
At Altitude, we believe our PR reporting should be easy to understand, fully transparent and aligned with your business goals. With our manufacturing PR services, you can easily see the impact our efforts have had on your manufacturing business.
Our Manufacturing PR Services
Crisis Management
Our experienced and agile team excel at forming strategic responses in a fast-paced environment. Whether it’s a social media blunder, product recalls, HR issues or corporate irregularities, our experienced team is on hand.
Content Creation
Our content experts can help highlight your manufacturing business’s products or services, build relationships and position your company as an industry leader through high-quality, compelling content
Awards Consultancy
We can ensure your company’s contributions to the engineering and manufacturing industries are formally recognised by overseeing the entire awards application process.
Press Office Services
Altitude makes media relations as simple as possible for your manufacturing business to ensure that your messaging is heard.
PR Campaigns & Strategies
Altitude specialises in creating effective PR campaigns that help your manufacturing or engineering business stand out from your competitors.
CSR/ESG
We ensure your CSR or ESG activity and social value is shared and noticed. Through targeted media engagement and tapping into our contacts, we earn enthusiastic media coverage.
Consumer PR
Standing out in a crowd can be tough. But we’ll use our in-built curiosity and experience with top brands to help you develop the sharpest messages and the most effective consumer PR campaigns.
Internal Communications
Our team can help to drive value within a business or organisation. Engage your teams through clear internal communication, build better understanding and a stronger culture.
Book Your Free Manufacturing PR Consultation
We will devise a roadmap to help you reach your destination. Get started by booking a free 30 minute consultation with a member of the Altitude team.
Get In Touch
Email: info@altitudepr.co.uk
Tel: 0114 252 1172
Address: Office 4, 1 New Era Square, Highfield, Sheffield, S2 4RB.
Engineering PR Frequently Asked Questions
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Engineering and Manufacturing PR helps businesses in this sector to differentiate, connect with stakeholders and manage perceptions. PR campaigns can support diversification, geographical expansion, supply chain management, stakeholder relationships and employee engagement. PR strategies can also be implemented to positively support exit strategies and MBOs.
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PR management is the process of managing information that impacts a company’s or individual’s reputation. This function can be entirely managed by an outsourced PR agency or co-managed with an internal team. PR overlaps with marketing but marketing focuses more on driving sales and revenue, whereas PR focuses on driving reputation.
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Communicating change whether externally or through internal channels helps to build stronger relationships. Manufacturing PR can help employers to engage with employers more effectively building trust, momentum and deeper relationships. We partner with manufacturing and engineering clients to create a vision for change and help you communicate that vision. We’ll help you develop stories to create interest and drive connection. It’s estimated that 65% of conversations are story-led. Are you telling the right stories to the right people?
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Working with Altitude means that you can be sure that our years of experience and expertise in PR strategies will have a positive impact on your manufacturing business’ reputation. Whether we fully manage your PR efforts or work with your internal team, your manufacturing PR campaign will help drive brand awareness, reputation and engagement. All of our PR campaigns are fully tailored and will focus on your business’s goals and long-term objectives.