Help for Marketing Superheroes

Half of all UK B2B companies outsource their marketing, according to global data platform Statista.

The other half, presumably, don’t engage in marketing or manage the function internally, often employing just one or two people to create their busy marketing teams.

With exceptionally broad job descriptions these marketing superheroes are expected to lead strategy, create social media content, manage the media, liaise with press, keep the company at the top of Google, handle reputational crises, produce company newsletters, launch campaigns, design marketing collateral and everything in between.

In short, the marketing manager’s remit is vast.

That’s where Altitude comes in. We’re able to deliver a raft of services to support under pressure in-house teams or those businesses looking to fully outsource. We’re happy to take the strain so you don’t have to.

Altitude provides PR mentoring to early years professionals and under-pressure in-house teams.

Altitude increasingly collaborates with businesses and organisations to mentor and upskill in-house teams. Working with existing marketing departments, we can plug skills gaps and empower your marketing team to become more knowledgeable and confident professionals. This work could include helping to shape your long-term strategy, providing training or mentoring to a junior member of staff, or supporting your team day-to-day (either in an interim capacity or long-term).

As a team, we act both as an extension of your team, but also as a sounding board for your ideas with our external perspective.

One service we provide is professional mentoring. Having the ear of a seasoned professional can be particularly beneficial for early years professionals who may lack formal marketing training but are eager to learn. It’s a cost-effective way to develop confidence in younger team members and meet your training and development obligations.

If you’re interested in taking your marketing – and your people – to the next level, then Altitude can help.

We’ll support you with specialised expertise, work alongside you at a pace and intensity which is comfortable for all, and give you a fresh perspective.

Get in touch to arrange an informal but confidential conversation by emailing jane@altitudepr.co.uk.