Shaping The Narrative

Starting, or changing the conversation, is what we do best at Altitude.

During the past month we’ve been working closely with two remarkable organisations – British Glass and IntelliAM.

British Glass is the trade body for the UK glass industry and IntelliAM is a Stock Exchange-listed company providing transformational AI insight to half of the world’s biggest food and drink producers.

The one thing that unites these two organisations is a desire to bring about change.

British Glass is challenging the Government over financial levies which could devastate the sector, whilst IntelliAM is helping the world’s leading companies unlock the power of AI and machine learning.

Both are driving change, coming up with new solutions, and shifting the dial in UK manufacturing.

Altitude brought the British Glass story to life, and (with the help of brewery Timothy Taylor’s and manufacturer Beatson Clark), secured great broadcast coverage on GB News.

Watch here: https://www.gbnews.com/news/packaging-tax-uk-glass-industry-price-increases-2025

Specialist media, such as Packaging News, Food and Drink Technology, and Materials Recycling World, amplified the story.

This included a call, by British Glass, to sit down with The Government and find a workable alternative before the new pEPR levy comes into play. We are currently awaiting The Government’s response.

The Altitude team has also been busy demystifying the benefits of AI and explaining how the answer to increasing equipment efficiency can be found much closer to home, hidden inside the machinery of virtually every factory in the world.

IntellIAM – which recently signed a deal with Hovis worth over £100,000, as well as a two-year contract extension with an unnamed global drinks firm worth at least £100,000 per year –has been attracting interest from journalists across the UK (maybe add an example here, like British Glass). We’re proud to tell its story and unpick misconceptions about AI.

As a team of highly experienced consultants, we thrive on helping clients, like British Glass and IntelliAM, find their voice and carve out a competitive advantage.

If you are looking to deliver impactful projects, disrupt your sector or bring about change in 2025, get in touch with the Altitude team today.