What Is Corporate PR?
Corporate PR is a key part of any business strategy. It can result in greater stakeholder engagement, increased brand credibility, and generated awareness. However, many business owners struggle to understand what it is, and how it differs from other PR strategies. So, what is corporate PR?
Corporate PR is a form of PR aimed at stakeholders, investors, and other businesses. It involves creating positive news articles, content, and media hype to boost your credibility and strengthen relationships. It can also include internal communications and crisis management.
Read on to find out more about corporate PR, what it involves, what role it plays in an organisation, and why it’s important.
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What Is Corporate PR?
Corporate PR is the most effective strategy for organisations that want to maintain a positive brand image, promote their services, and gain the attention of stakeholders and investors. It also uses B2B PR to target the other businesses that the company might interact with, such as suppliers or partners.
There are a variety of services that it can include, such as:
What is the Difference Between Corporate and Consumer PR?
Consumer PR is a B2C strategy, which is aimed at the consumers and customers that purchase products and services from a business. This performs many of the same tasks as corporate PR, but it is aimed at an entirely different target audience, changing the strategy behind the tasks.
Corporate PR is B2B, aimed not at the consumers that are buying your products and services, but the brands and internal stakeholders that you interact with. This can include internal communications aimed at your employees too.
What Is the Role of Corporate PR?
Corporate PR plays many vital roles in a business or organisation. Here are some of the key aspects of corporate PR:
Reputation Management: Corporate PR plays a key role in creating, shaping, and maintaining a brand reputation. By having a strategic plan to communicate the brand’s identity, the organisation can remain consistent in shouting about its values, achievements, and initiatives.
Stakeholder Confidence: By managing your stakeholder communications correctly, organisations can increase their stakeholder’s confidence in the business. This will encourage them to remain invested in the company, while also encouraging others to do the same.
Responding To Crisis: Some form of reputation crisis is likely to happen during any organisation’s lifetime. Corporate PR is utilised in these situations as a form of crisis management, to manage the situation and minimise the negative impact on the brand’s image. This will provide accurate information to stakeholders and the media, while also implementing a strategy to restore trust and confidence in the organisation.
Learn more about crisis management in our helpful blog: What is Crisis Management in PR? + Your Free Crisis Plan
Internal Communications: Internal communications are used to maintain employee morale, and productivity, and ensure that their actions match the brand’s values.
Why Is Corporate PR Important?
In today’s competitive market, it’s important to do everything you can to separate your business from the pack. That’s exactly where corporate PR comes in. Here’s the top 5 reasons why it’s such an important strategy to utilise.
Separates From The Competition: In the current competitive environment, differentiating your business from the competition is key. Investors and stakeholders want something to get excited about, and you can provide this with positive media coverage. Read our blog about ambitious PR to see how you can separate yourself from the competition.
Boosts Credibility: Organisations that use thought leadership see a range of positive outcomes. Being quoted in articles or writing posts for important trade journals will show your knowledge and expertise in your area and boost your credibility.
Generates Awareness: Corporate PR will put your perfect brand image in front of more potential stakeholders and even customers. A correctly utilised PR strategy will gather media attention which snowballs as it gets posted by more outlets.
Market Insights: By monitoring the reaction of your stakeholders, you’ll be able to gain valuable market insights to judge how your new campaigns are being received, how you can adjust to target the right audience, and what can be done to grow your organisation.
Creates a Positive Brand Image: After all this talk about corporate PR, this part might now be obvious. Corporate PR will create, improve, and maintain a positive brand image and allow your business to grow!
Corporate PR Services With Altitude PR
At Altitude PR, we provide a range of PR services that help our clients shout about their work and announce themselves as the go-to business in their niche. Our innovative PR strategies are created using targeted research on our client’s audience, market, and brand values.
For more information on our key services, visit our website or get in touch with a member of our expert team.
