Specialist Tech PR Agency.

We support established tech enterprises and growing technology start-ups to increase awareness, maximise reach and build their brand name. Our expert B2B tech PR campaigns are designed to cement your company as a driver of technological innovation.

Technology is everywhere and creating an innovative tech product is no longer enough to sway the market. You need a compelling narrative to create a splash, generate interest and position your business as the solution to your customer’s problems. Specialist tech PR is the solution.

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Grow Your Technology Business with Exceptional Tech PR

The expert team at Altitude will craft creative PR campaigns that engage your target audience and help your brand stand out from the crowd. Through carefully selected PR strategies and tactics, we can put your business at the forefront of the tech industry and meet your business objectives, whatever they may be.

From engaging thought leadership pieces to collaborations and partnerships, we adapt our approach to meet the needs of your business and an ever-evolving tech industry. Our bold ideas combined with years of industry experience and strategic thinking ensure our PR campaigns get real and measurable results.

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Tech PR Campaigns That Cut Through The Noise

At Altitude, we are passionate about crafting compelling tech PR campaigns that get to the heart of what your customers want. Our team will work as an extension of yours, providing you with the extra resources and specialised skills you need to succeed in the tech industry. 

Technology never stands still. It’s a sector that’s always changing. We believe that an effective tech PR campaign needs to be adaptable above all else, it needs to meet the needs of a continuously advancing industry and customers that need to be inspired, and often reassured, to take action.  

Our tech PR campaigns can help with everything from new product launches to market expansion - whatever your goal, we can create a tailored PR strategy to make it happen. We’re always results-driven and our detailed reports show you exactly how we’re adding value. 

Backed by our parent company, Counter Context, we have all the flexibility and agility of a small PR agency with the force of a large communications consultancy behind us.

Our PR campaigns have been recognised at the highest level. In June 2023, we were named New PR Consultancy of the Year at the CIPR Excellence Awards, and in June 2024, we won Small Consultancy of the Year at the PRCA Dare Awards.

What is Tech PR?

ETech PR involves taking a strategic approach to build your brand reputation and make a name for your business within the tech industry. Shaping public opinion is one of the most effective ways to build trust with your target audience. Through targeted media campaigns, outreach, events and meticulously crafted content, we aim to influence opinion and behaviour in the highly competitive technology industry.

Our goal is to create an engaging and cohesive tech PR strategy that drives changes through strategic messaging. We create compelling narratives to support new product launches or market expansion. We establish your brand as a thought leader through exceptional content and positioning. We generate positive media attention for your business through our long-standing relationships with journalists and media publications…

You can rely on the team at Altitude to drive long-lasting change and inspire your target audience to take action.

What is B2C Tech PR?

Our team is well-versed in helping B2C tech companies build their brand reputation among consumers and position your product or service in a way that appeals to your target audience’s needs and desires. Emotional storytelling is essential to ensure your brand stands out in an increasingly saturated market.

What is B2B Tech PR?

At Altitude, we know that effective tech PR is not a one-size-fits-all approach. We understand exactly what’s important to B2B tech businesses. Our team will work with you to build your brand credibility and trust with key decision-makers by targeting relevant trade publications and positioning your business as an innovative thought leader. You can rely on us to enhance your B2B tech business’s reputation.

Stay Ahead of the Market with Focused Tech PR Strategies

Investing in our tech PR services is the most effective way to ensure your tech business stands out from the crowd and continues to grow rapidly. Here is a selection of the focused tactics and strategies we use to build tech brands and influence action.

  • Tech is an incredibly competitive industry. To make your brand known, you need to do more than just advertise your products or services, you need to set your business up as a key thinker for the future. By addressing thought-provoking concepts and sharing insights and innovative ideas, Altitude PR can help position your tech company as a credible and trusted thought leader within your niche.

  • At Altitude, we have built up powerful and lasting relationships with tech journalists, influencers and high-profile media publications which we can utilise to put your brand in the same space as your target audience. We can work with highly targeted and relevant publications to ensure your message reaches the right people - whether that’s consumers or stakeholders.

  • By setting and developing strategic partnerships with influencers or like-minded companies, the Altitude team can expand your reach and give your brand a weightier online presence. We work to build mutually beneficial relationships to drive business growth.

  • As a player in the tech industry, new products, market expansions and company updates are an integral part of your PR strategy. Altitude can create tailored PR campaigns centred around launches and announcements to generate the necessary buzz, industry recognition and traction with your target audience.

  • Altitude’s expert Crisis Management team is on hand to help your tech business prepare for any eventuality and jump into action if there’s an issue. Working with us means you know there’s always a plan in place, but things can also change in an instant, so we’re always agile in our approach to protecting your brand reputation.

  • Corporate Social Responsibility (CSR) is more than just charitable donations, it means positioning your company as a force for good. Younger generations hold companies to a much higher standard and they want to see the positive impact they are making on the world before they can buy into their brand. Altitude can help devise, implement and showcase your environmental, social and governance (ESG) policies to effectively sway consumer decisions.

Why Choose Altitude PR?

We are experienced PR practitioners who can work with your tech company to build a highly targeted and effective PR and communications strategy to meet your goals.

We’re Experienced in Building Meaningful Relationships

With years of experience, we use our connections to put your tech brand in the places where it will have the biggest impact. Whether you’re looking to influence consumers, stakeholders, investors, or industry groups, Altitude can create a target PR campaign that makes it happen. 

We’re an Award-Winning PR Agency

Altitude was named New PR Consultancy of the Year 2023 by the Chartered Institute for Public Relations (CIPR) in its annual Excellence Awards. We’re committed to helping fast-growing tech start-ups and global corporations make a difference and continue to develop through tailored PR strategies. 

We Get You the Results You Want

We devise a roadmap and get you to your destination. Our tech PR agency will work with you to unlock your business's full potential and get the results you want. Through bold ideas, creative concepts and targeted industry experience, Altitude can help your tech brand reach new heights.

Get In Touch

Email: info@altitudepr.co.uk

Tel: 0114 252 1172

Address: Office 4, 1 New Era Square, Highfield, Sheffield, S2 4RB.

 

Tech PR FAQs

  • PR stands for ‘Public Relations’ and tech PR focuses on building brand reputation for technology companies. In tech PR, there is often a significant focus on storytelling and creating compelling narratives to influence consumers to buy a brand’s products or services. It’s also likely to involve generating positive media coverage through announcements, thought leadership pieces and partnerships.

  • B2B tech PR focuses on promoting tech products or services to other businesses, by targeting key decision-makers. However, B2C tech PR focuses on reaching individual consumers to influence their behaviour and encourage them to make a purchase. Typically, B2C tech PR will use more emotional messaging to appeal to a wider target audience, while B2B tech PR will be more targeted and technical to appeal to company decision-makers.

  • There are a wide range of tactics and strategies used in tech PR, including:

Get started with Altitude, today.

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