In today’s digital landscape algorithms dictate visibility, relevance, and trustworthiness.

But it’s no longer just a question of, “How do I rank on Google?” Instead, your question needs to be, “How can I make sure my business or brand is part of the conversation AI search engines rely on?”

To shed light on our approach and expertise, each month, we sit down with a different member of our team to discuss their journey, standout campaigns, perspectives on the evolving PR landscape, and more.

Next up, it’s Jane Whitham, Director at Altitude.