Your exact approach to PR will depend on the needs of the business and what you want to achieve. However, there are still several hallmarks of a good PR strategy that you can follow to get the most out of your efforts. 

Corporate PR is a key part of any business strategy. It can result in greater stakeholder engagement, increased brand credibility, and generated awareness. However, many business owners struggle to understand what it is, and how it differs from other PR strategies. So, what is corporate PR?

Discover PR campaigns in this in-depth guide by Altitude PR. Learn how to shape public perception, engage with media, and communicate your message to achieve your PR goals.

In this blog, we’ll discuss PR stunts and their impact, and present a curated selection of the top 10 most remarkable examples. These will showcase the ingenious ways brands have captured attention, generated attention, and left a lasting impression on the world.

Whilst investing in PR makes sense for a lot of organisations and can act a powerful tool to enhance visibility, credibility, and public support, charities – regularly operating within constrained budgets – may find themselves weighing the potential benefits against the immediate needs of their core programs and services.

This September, we’re feeling super generous. We’re offering a free 30 minute video consultation with one of our PR experts to help you super-charge your business into autumn and beyond.

Marketing and PR are essential for non-profit organisations, but many don’t give them the time of day. If you want to have an impact, whether environmentally or socially, you must invest time in crafting and sharing your message.

In today's fast-paced business environment, there are many terms to be aware of. One term you may come across is B2B PR, but what exactly does it mean, and why should you care?

In today's ever-evolving world, it is no surprise that technology is advancing rapidly. The days of bulky computers and brick phones are becoming more than a distant memory - technology is always at our fingertips.

Each has its unique approach and benefits, so it's essential to understand which type of PR would be most effective for your goals. Any PR techniques can help you achieve successful results with the right strategy and implementation.

PR is a crucial part of any business. As navigators of change, here at Altitude we enable companies to maximise growth and increase awareness.

A press release aims to pique the interest of a journalist or publication. Think of it like a fishing expedition. You are looking for a bite, and the press release is your bait.

There always seems to be a new elephant in the room. Therefore businesses must keep reading the room to avoid being squashed.

One of the golden rules for realising ambition is to surround yourself with similarly ambitious people.

We’ve learned a lot during the pandemic and now is the time to question whether our stakeholders have changed. Are we still speaking their language? Communication has changed too during the past two years. Here’s what we’ve learned.

Do you need PR? If you place customers or stakeholders at the heart of what you do (and who doesn’t?) then the answer is most certainly YES.

Good PR helps you be at your customers’ side. That’s newsletters, media relations, attention-grabbing and sharable social media, and memorable events.