British Glass Case Study
As the representative body for the UK industry, British Glass communicates the glass sector’s values and interests to secure a thriving and sustainable future.
Brief
British Glass required high level PR support to raise objection on behalf its membership to a potentially damaging new government policy - the UK's new Extended Producer Responsibility for packaging (pEPR) programme.
Our Activity
We developed a campaign to engage national and trade media and demonstrate the potentially catastrophic effect of the pEPR scheme on British manufacturing. We included British Glass members such as brewer Timothy Taylor and packaging manufacturer Beatson Clark to bring the campaign to life.
Results
We achieved coverage on major news sites including Daily Mail, The Telegraph, GB News, Packaging News, Let’s Recycle, Food & Drink Technology, Circular, Glass International, and Yorkshire Post to name a few.
The campaign generated significant online discussion, drove conversation and British Glass continues to campaign against the pEPR scheme.
Testimonial
“We had a great experience with Altitude. Their expertise was invaluable.”
Victoria Adams,
Marketing and Communication Manager
British Glass