IntelliAM Case Study
IntelliAM is an innovative UK tech company powering a new industrial revolution. Many of the world’s biggest manufacturers, including half of the world’s top 12 food and drinks producers, use IntelliAM’s machine learning and AI solution to tap into billions of manufacturing data points to boost productivity and reduce operating costs.
Brief
After floating on the Aquis Stock Exchange Growth Market in summer 2024, IntelliAM required corporate PR services to raise its profile with stakeholders, including investors, and communicate the potential of AI and machine learning within manufacturing.
IntelliAM sought professional support from Altitude to communicate with media, investors, regulatory bodies, politicians, its supply chain, customers, and current and future employees.
Our Activity
Altitude provided a set of energetic, ambitious key messages for consistent use across PR/comms/marketing. We identified key stakeholders and influencers and developed a proactive PR strategy and month-by-month plan to meet business and marketing objectives. We work as an integral part of IntelliAM’s wider marketing team implementing the strategy and advising on reputation.
Results
IntelliAM is truly on the radar of customers, potential customers, supply chain and investors. From securing leading industry podcast opportunities, national tv interviews and persuasive thought leadership in the biggest B2B food & drink, manufacturing and tech titles, we’ve placed IntelliAM at the heart of AI conversation. We continue to implement the PR strategy, drive conversation and provide ongoing high-level PR consultancy which is powering IntelliAM’s visibility, market confidence and growth.
Testimonial
“In a new and evolving industry like ours, it's really important to be able to react quickly to news and comment on what's happening with AI around the world. Altitude have enabled us to do this easily.
As a PLC, we also have another layer of complexity in how we approach our messaging but Altitude have carefully navigated this and they manage to craft releases and responses to multiple stakeholders which has been a huge benefit to us.”
Jane Robinson, VP Sales & Marketing
