Henry Boot Case Study
Henry Boot Construction Limited is an award-winning construction company building new schools, affordable homes and transforming town and city centre across the north.
Brief
To directly support the internal marketing team with creating content and PR opportunities to raise the business’s profile as a leading construction services provider in the north.
Our Activity
In a wide-ranging scope, our strategic communications brief includes PR and media management. We work closely with Henry Boot directors and the marketing team to create attention-grabbing stories for both media and internal audiences. We have drafted entries and won numerous construction awards and helped the senior team take part in media round table events
Results
Altitude regularly secures local, regional and industry coverage for Henry Boot Construction which is part of a major UK plc. Our work increases brand awareness and supports the company’s wider growth objectives. PR supports retention and recruitment, enables storytelling about ESG work, engages the communities in which they operate and enhances reputation among peers. We’ve written and won dozens of major awards for HBC since we began working with the company.
Testimonial
“We have a great working relationship with Altitude. They provide us with valuable advice and support with the delivery of our PR and communications strategy.
In the time we have worked together, we have achieved significant traction across a range of our key target media titles. They are naturally collaborative and work hard to understand our objectives, our stakeholders and the markets in which we operate.”
Joel Holmes, PR & Social Media Manager, Henry Boot Construction
