Henry Boot Case Study
Henry Boot Construction Limited is an award-winning regional construction company building new schools, affordable homes and transforming town and city centre across the north.
Brief
To directly support the internal communications team with creating content to continue raising their profile as a leading construction services provider in Yorkshire.
Our Activity
In a wide-ranging scope, our strategic communications brief includes PR and media management. We work closely with Henry Boot directors and the marketing team to create attention-grabbing stories for both media and internal audiences. We have drafted entries and won numerous construction awards and helped the senior team take part in media round table events
Results
Altitude regularly secures local, regional and industry coverage for Henry Boot Construction which is part of a major UK plc. Our work increases brand awareness and supports the company’s wider growth objectives. PR supports retention and recruitment, enables storytelling about ESG work, engages the communities in which they operate and enhances reputation among peers. We’ve written and won dozens of major awards for HBC since we began working with the company.
Testimonial
“We’ve had a great experience working with the team at Altitude. Including through extensive coverage across key targeted trade and local publications. They understand what we are looking for and work collaboratively to promote our good work.
Their advice and support is invaluable and they are always on hand to provide their expertise, allowing us to make smarter decisions that support our communications strategy.”
Craig Finn, Director
