Shawton Energy
Shawton Energy, part owned by investment bank Lazard, is a renewable technology provider that delivers large-scale commercial solar energy solutions for businesses. Its clients include Princes Group, BMW, Starbucks, Bannatynes and DHL.
Brief
Shawton Energy required strong, technical content for its own channels, as well as B2B media relations. The company also needed case study production and LinkedIn thought leadership and management.
Testimonial
“We have worked with Altitude since the beginning of 2024 and have found the team very experienced, helpful and supportive in delivering our new PR and marketing strategy. The Altitude team have been strategic but also adaptable and agile in terms of promoting our brand to a senior business audience. In a short amount of time, we have had numerous articles published throughout trade and industry press, our LinkedIn profile and our strategy is making an impact, and our brand is starting to get traction in what is a busy and competitive space.”
Martyn Sheridan,
Sales and Marketing Director
Our Activity
We devised a strategy with new key messages, identified stakeholders and tactics, and set about implementing the strategy. We engaged with journalists and politicians, developed case studies working closely with Shawton’s clients and put the business at the heart of solar energy conversation.
Results
In the first six month we secured 29 pieces of high-quality coverage in key publications and on sites with strong Domain Authority. Many of these had valuable backlinks. LinkedIn engagement has increased, follower numbers are strong and website referrals are increasing.
